Tommy Yue's unique drawing style and storytelling approach are the driving forces behind "The Strangeness - Animals." Through illustrations, visuals, and characters, he conveys a powerful message about the balance between humans, animals, and the environment.
The project, which began in November 2011, is an ongoing endeavor that continues to evolve and develop. Each drawing is meticulously crafted with great effort and attention to detail.
"The Strangeness - Animals" is not limited to a single dimension; each project within the series explores different dimensions and perspectives. This approach adds depth and variety to the overall concept.
To promote the project, Tommy Yue utilizes social media platforms, allowing people from all over the world to engage with and understand the hidden messages and visuals within his work.
The overarching theme of "The Strangeness - Animals" is the world of balance. Tommy Yue emphasizes the importance of recognizing the significance of animals in maintaining the delicate balance of our ecosystem. Without animals, the food chain would be disrupted, ultimately leading to the extinction of humans as well. This project serves as a reminder to protect and cherish our animals and the world we share.
Tommy Yue's "The Strangeness - Animals" has received recognition for its creativity and ingenuity. In 2017, it was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award honors designs that showcase technical and creative excellence while contributing to the improvement of quality of life.
Project Designers: Yue Wai Yip, Tommy
Image Credits: Illustrator
Project Team Members: Tommy Yue
Project Name: The Strangeness
Project Client: Yue Wai Yip, Tommy